All in Marketing
As an author, you might scratch your head when it comes to friends versus followers on Goodreads. What is the difference? Which should you encourage your readers to do? Here’s a breakdown of the differences between friends and followers on Goodreads.
Authors often struggle with the sales portion of our business. In order to grow comfortable with making mini-sales pitches to readers, you must first change your mentality about selling.
Promoting your book doesn’t have to be cheesy, pushy, or blatant. There are lots of ways to share your novel with readers in natural and interesting ways. Here’s a list of ideas.
One of the biggest mistakes that I see authors make is when they post about their book and leave out the four important pieces of information that every reader needs to know. I call these the Crucial Elements of every blog post.
Your author website is the cornerstone of your brand and should highlight your books, yourself, and your newsletter signup. If you don’t have a website yet - don’t worry! There are several easy website builders that will allow a complete novice to build a site in just a few hours.
Books rarely go viral anymore. In today’s market, hitting a bestseller list is almost impossible without a massive ad budget or a loyal and established audience. The recent exceptions to this rule have all had one trigger in common: TikTok.
An author review quote is often perceived as the holy grail of cover candy - second in line to a bestseller label or that coveted Oprah or Reese book club seal. But do author blurbs really matter? And how would you go about getting one?
If used properly, email marketing can be a powerful tool to increase book sales and increase loyalty with your readers. Here are 6 ways to attract new readers to your list.
Do Facebook ads really work? You can ask 5 authors and get 5 different answers, but over the years, I’ve learned four hard truths about Facebook ads.
Short Stories and novellas can be easy to whip up and can be fantastic tools in your marketing arsenal. But how can you get the most bang out of these smaller assets? This post will explore some ways to use these to help grow your brand, sell more books, and cross-promote with other authors.
As an author, giveaways can be an important and inexpensive tool you can use to grow awareness, audience, and exposure to your novels. There are several types of giveaways you can host.
Wattpad is mostly a fan-fiction site, but it's also a great place for original content - and can be a great place to collect new readers. Here’s a quick tour of Wattpad and how to use its free tools to reach your followers.
I surveyed 1,000 readers to find out their email preferences, specifically in regards to contact from authors. How often do readers want to hear from us? What do they want to see in those emails? And do they actually buy books from emails they receive?
Finding the RIGHT image for your cover can be the deciding factor between an okay or stunning cover. But where do you find a great image and what factors make them pop?
