Amazon Ads

One powerful tool during your book's release week (or at any point in a book's life cycle) is Amazon's AMS paid ads.

There are two types: Sponsored Products and Product Display Ads.

KDP Print vs Createspace

For a long time, I've been watching KDP's Print platform, assuming that Amazon would eventually nix the Createspace model (which works so well!) and put all of their print-on-demand paperbacks into the KDP (Kindle Direct Publishing) model. 

It's finally happened.

Fighting Piracy

Book pirates. They don't ride on ships, there's no bodice-ripping or treasure chests, but their nickname still fits because they are going to steal your ebook. It's a guarantee. They are going to steal it, and post it online for others to download for free.

So, when that happens, what should you do? 

Can you buy bestseller status?

I've got my Mega Millions ticket in hand, fingers and toes crossed, and am firmly convinced my lucky six numbers will hit it big and deliver me a $375M payday. As soon as I deposit my lotto check, I’ll be vomiting cash at my novels in glorious fashion. 

Here's what I'd do if money was no object:

30 minutes to Improve Instagram

Instagram is quickly becoming my favorite social media platform. It's drama-free, visually inspiring, and allows me to see a more personal side. But it does have its limitation, and here is a 30-minute solution that can help convert your Instagram posts into sales! 

Too scared to diversify?

I'm starting to take a close look at the novels I write. While I often use diverse secondary characters, my main characters are painfully similar: white girls with issues. And in today's world of romance novels, that is the sad norm. 

So... why haven't I written a black hero or heroine yet? 

The best things this week...

Ever wonder where to distribute your self-published audiobooks? Don't believe those stats that ebook sales are being trumped by print? Wonder if you're breaking the law with your mailing list? 

I scoured the internet and found the best tidbits to share with you, check them out in this post.

Tips on Facebook Ads

Facebook Ads. The two words that haunt our author marketing nightmares and can either increase sales or drain your bank account. Few authors have mastered the art of Facebook Ads, and I wanted to bring an expert in to share some tips on this elusive, but effective, marketing tool.

Censor---what???

The world has gone mad and "censorship" is the word that is flitting around the romance community.

Just this week, Amazon's new policy has stripped any erotica titles of exposure and hides them into impossible-to-find corners of their store. 

Interview with a Ghostwriter

It recently occurred to me that I am essentially clueless about the ghostwriting profession. How does it work? What do these anonymous authors earn? And does it bother them when they see their novels succeeding with someone else's name plastered in glossy letters on the front cover?

Using two newsletter providers?

If you've been in the newsletter game for more than a minute, you've probably run into the painful experience of wanting to add a newsletter subscriber pop-up box, or form, somewhere that only has integration with MailChimp. But guess what? There is a solution.