When BOO can be BAD...

Unless you're Dean Koontz or Steven King - scaring readers isn't what most authors hope for. Yet, that's what so many of us do! We scare readers away from our books. You might be doing it RIGHT NOW, and not even realize it.

The Elusive Critique Partners & Beta Readers

Often authors, especially new authors, need a helping hand - someone to read their manuscript as they go and give critical feedback. A great solution for this need is to find a critique partner - another author in your genre, someone who you can trade off services with. You read their work-in-progress, and they read yours.

Your Author Brand

Author ... what? Yes. The elusive author brand, something that often gets forgotten in the confusion of releases, sales, promotions, and marketing. I wanted to be sure and share this important piece of the author puzzle and invited Rebel Farris to ATI, and asked her to breakdown branding for us.

Stuck in the midst of your story?

Writer's block can hover over your shoulder, silent and deadly, until the weak moment in your manuscript when BAM! it can hit. But I've been paying attention to when mine decides to strike, and I've found that it is typically caused by a few major villains. Knock out those villains, and you might just avoid a blockage all-together.

The 1-star Review

It happens. You're celebrating your latest release. Or checking in on your book babies. And there, popping out at you, is the worst thing to happen to your day.

The one-star review.

I've never met one that didn't elicit some sort of emotional response in me.