Amazon Ads

One powerful tool during your book's release week (or at any point in a book's life cycle) is Amazon's AMS paid ads.

There are two types: Sponsored Products and Product Display Ads.

You can start to build an Amazon AMS ad by logging in at kdp.amazon.com, then follow the below steps:

Step 1:

Click the three dots, then ‘Promote and Advertise’

Step 2:

Click ‘Create an Ad Campaign’

Once inside the ad creation, this walkthrough video will show you how to:

• create a Product Display Ad using Targeting by Product: Related Category (1:22 mark)

• create a Product Display Ad using Targeting by Product: Specific Products (6:07 mark)

• create a Product Display Ad using Targeting by Interest (9:54 mark)

• Analyze your Ads (11:46 mark)

One powerful tool during your book's release week (or at any point in a book's life cycle) is Amazon's AMS paid ads. There are two types: Sponsored Products and Product Display Ads. You can access Amazon advertising section by logging in at kdp.amazon.com, then click on the three dots next to your book, then 'Promote and Advertise', and then 'Create An Ad Campaign'.

Want to explore the second kind of AMS ad? I have another video which details Sponsored AMS Ads. Watch it immediately, when you join my How to Market Your Novel course.