All in Marketing

Tips on Facebook Ads

Facebook Ads. The two words that haunt our author marketing nightmares and can either increase sales or drain your bank account. Few authors have mastered the art of Facebook Ads, and I wanted to bring an expert in to share some tips on this elusive, but effective, marketing tool.

Tapping the mic...

Hello? Hello? Is anybody out there who leaves reviews anymore???

Finding reviewers for your book can feel a lot like combing the beach for your sunglasses...you may get lucky, but just as likely won't. But don't despair. There's an awesome service, designed just for you--and it's a lot cheaper than you think. 

Your Author Brand

Author ... what? Yes. The elusive author brand, something that often gets forgotten in the confusion of releases, sales, promotions, and marketing. I wanted to be sure and share this important piece of the author puzzle and invited Rebel Farris to ATI, and asked her to breakdown branding for us.

The 1-star Review

It happens. You're celebrating your latest release. Or checking in on your book babies. And there, popping out at you, is the worst thing to happen to your day.

The one-star review.

I've never met one that didn't elicit some sort of emotional response in me.

How to Properly Use Amazon Keywords

Amazon keywords have always been a mystery to me. How do you pick the right ones? And what do keywords really DO anyway? Turns out, they really matter. Using the right Amazon keywords can get your book listed in categories that you can't normally select. Random categories like Military Romance, or Love-Triangle Romance. 

The FIRST thing you should do on Goodreads...

Authors avoid Goodreads. They sprint past it like a child running past a dark room, as if they don't look, and don't pause, the monsters there might not actually exist. But just like the dark room with the imaginary monsters - there is nothing to fear about Goodreads. And actually ... that dark room is a treasure trove of free promotional tools and avid readers. 

The face of your novel...

It's no secret that book covers are important. For new authors, I'd say that they are one of the most important tools that we have. While the blurb might cause a reader to actually purchase the book, a reader won't even see the blurb if the cover doesn't cause them to click on the book.