All in Marketing
Releasing a book isn't an easy task. And if you are a new author, putting all of the pieces in place can be confusing and overwhelming. I borrowed a video from my How to Market Your Book course, one that breaks down your release timeline, and everything you need to do.
It happens. You're celebrating your latest release. Or checking in on your book babies. And there, popping out at you, is the worst thing to happen to your day.
The one-star review.
I've never met one that didn't elicit some sort of emotional response in me.
Twitter is often ignored by authors, but it can be one of the best places to promote your books! Here are a few tips for conquering this massive social network:
Ever heard of the Amazon Adult Filter? It's when Amazon hides your book into the tiniest corner of their site. If someone searches for your book, it won't even show up.
One thing you MUST include in your ebook is a link, at the end of the novel, where readers can sign up to be notified when you release your next book.
Amazon keywords have always been a mystery to me. How do you pick the right ones? And what do keywords really DO anyway? Turns out, they really matter. Using the right Amazon keywords can get your book listed in categories that you can't normally select. Random categories like Military Romance, or Love-Triangle Romance.
There are a ton of free promotional tools on Goodreads, most of which are unknown to most authors. In the next eleven minutes, you can find out how to take advantage of the website that has over 55 million members - ALL of whom are readers and reviewers.
Authors avoid Goodreads. They sprint past it like a child running past a dark room, as if they don't look, and don't pause, the monsters there might not actually exist. But just like the dark room with the imaginary monsters - there is nothing to fear about Goodreads. And actually ... that dark room is a treasure trove of free promotional tools and avid readers.
It's no secret that book covers are important. For new authors, I'd say that they are one of the most important tools that we have. While the blurb might cause a reader to actually purchase the book, a reader won't even see the blurb if the cover doesn't cause them to click on the book.
Once you've completed your first draft, publication of your first novel is a real and actual possibility! Which means that it's time to take the first step towards the marketing of your novel, and create a launch page.
It's release day for me, and I thought I'd give you a peek at my 'to-do' list for today. Many of you have already gone through the 'publish' process, but most of you are just diving into the book-writing adventure. I'll tell you right now, release days are...
One of the FIRST things you need to do, when becoming an author, is start up a monthly newsletter. It's a crucial part of your marketing plan, and one of the easiest ways to foster a relationship with your readers. Here are 5 ways to make yours ROCK.
I am often approached by men who are interested in writing an erotic book.
They all have one common question: Should they hide their gender when publishing a book?
Want to get an agent or traditional publisher? The first thing you'll need to do is prepare a query letter. Here's are some tips, and a template you can use to kick-start the process.
Back in the day, I threw a few thousand dollars into Amazon ads. I might as well have thrown the money away. It did NOTHING. I washed my hands of Amazon and swore to never ever ever ever do another Amazon ads.
