All in Marketing

Earning 6-figures on a backlist book…

A year ago, I published a passion project called The Ghostwriter. It was a story that was begging to be told, but one I didn't think would appeal to my followers.

My audience had been built on sexy romance novels, and I didn't think ANY of them would be interested in a trigger-loaded, emotional suspense about a terminally ill author hiding a secret.

When BOO can be BAD...

Unless you're Dean Koontz or Steven King - scaring readers isn't what most authors hope for. Yet, that's what so many of us do! We scare readers away from our books. You might be doing it RIGHT NOW, and not even realize it.

Amazon Ads

One powerful tool during your book's release week (or at any point in a book's life cycle) is Amazon's AMS paid ads.

There are two types: Sponsored Products and Product Display Ads.

Can you buy bestseller status?

I've got my Mega Millions ticket in hand, fingers and toes crossed, and am firmly convinced my lucky six numbers will hit it big and deliver me a $375M payday. As soon as I deposit my lotto check, I’ll be vomiting cash at my novels in glorious fashion. 

Here's what I'd do if money was no object:

Tips on Facebook Ads

Facebook Ads. The two words that haunt our author marketing nightmares and can either increase sales or drain your bank account. Few authors have mastered the art of Facebook Ads, and I wanted to bring an expert in to share some tips on this elusive, but effective, marketing tool.

Tapping the mic...

Hello? Hello? Is anybody out there who leaves reviews anymore???

Finding reviewers for your book can feel a lot like combing the beach for your sunglasses...you may get lucky, but just as likely won't. But don't despair. There's an awesome service, designed just for you--and it's a lot cheaper than you think. 

Your Author Brand

Author ... what? Yes. The elusive author brand, something that often gets forgotten in the confusion of releases, sales, promotions, and marketing. I wanted to be sure and share this important piece of the author puzzle and invited Rebel Farris to ATI, and asked her to breakdown branding for us.